Howard Martin Working Hard for Wyre Forest
Howard Martin is Labour Spokesperson for Broadwaters

The Churchfield’s Redevelopment, Horsefair, Kiddermnster
Much has appeared in the press recently about the Asda plan to build a supermarket and opinion is polarising on whether or not it is a “good idea.” More worryingly, however, are some of the appalling comments made against the Horesfair in general and local residents in particular.
So…. to put into perspective these issues I offer the following overview.
WFDC has been producing a “Churchfields Masterplan” for some time now which involves planning a mixed development of housing and small industrial units starting roughly where Duke House is and ending by Waterside Grange and the canal. There would be access road improvements, sustainable job opportunities and mixed housing. The plans are advanced.
Alternatively, Bellfield Homes and Asda are working in association to produce a joint proposal to put homes and a supermarket of 80000 sq ft (40000 sq ft retail space) plus 400 parking spaces, into the same area. This also involves reworking the local roads to handle the volume of additional traffic also closing completely, Blackwell Street from the Horsefair to the ring road island to through traffic.
This final move is why local traders are so worried, since they believe it is passing traffic which reminds people of their existence and which is fundamental to their survival. Little, by way of regeneration, would be achieved, if Asda’s arrival ultimately closed all the other shops in the area through reduced “foot fall” and visibility and left a street of empty, boarded up, premises.
Furthermore, the suggested road configuration is unlikely to handle the volume of traffic and lead to serious heavy congestion on the ring road, Stourbridge Road, Radford Avenue and surrounding area.
Asda’s decision to target Kidderminster for development is not unwelcome, however. Whether or not the area can support another supermarket is for Asda’s commercial judgement but the general view is that other, town centre (inside the ring road) locations are better suited and would draw more shoppers into the town benefitting the whole area. The proposed location will have the opposite affect and may well reduce footfall in the town centre to the detriment of existing shops.
What however is sad to see is some of the judgemental prejudice and emotive comments made on the Shuttle web site, not on the Asda plan in general but about the Horsefair and its residents in particular. Sadly, much is nasty, right wing, rhetoric which has no place in a free, all embracing, society. Please read for your selves the depths of nastiness to which some of the comments stoop.
Howard Martin (21/3/2011)
Kidderminster Shuttle Traders’ worries over Asda Plan
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